Wednesday, October 2, 2013

Taylor Swift

Hi , I'm Taylor . I love the number 22 . I was born in December on a Christmas tree farm . I like imagining what life was like Hundreds of years ago . I have blurry eyesight . My favorite thing in life is writing about life , speci the parts of life concerning love . Because , as far as I'm concerned , love is absolutely everything .
Easily I'm excited , thrilled , scared , and shocked . I'm 30 now , but I never stopped jumping up and down when something wonderful happens . My biggest fear is getting bad news . Or , letting someone down . I really love showing people what I meant when I wrote a song , so my shows are very theatrical . I knock on wood constantly . I have a cat named Meredith . She's named after my favorite character on Grey 's Anatomy , and she 's fantastic . I live in Nashville , a magical land where 99 % of the people are friendly and courteous drivers who let you in and do not honk at you .
I go into a trance when I'm in an antique store . I do not like it when something or someone turns out to be different than what you originally thought . Like when you're shopping and you find a really cute dress , only to Realize it 's actually a strange situation jumpsuit . But I mostly do not like it when it happens with people. I love my friends and I'm always making new ones. I do not really think you can ever stop making new friends or learning about as many new things as possible . I also do not think you should ever take life so seriously that you forget to play .
Music has taken me all over the world , but the fans are the reason it's been so magical . I'm so blown away by how nice they are to me . It's strange to feel so understood by such a large group of people , but I love it . I spent two years working on my album , RED . I called it that Because of the tumultuous , crazy adventures in love and loss that it chronicles . In my mind , when you experience love that 's fast paced and out of control and mixes Infatuation , Jealousy , frustration , miscommunication , and all of those lovely emotions ... In chi , it all looks red .
I can not wait for so many things . But mostly I can not wait to see you , whether it 's in a crowd or a coffee shop . Thank you for listening , showing up , reading , and taking such good care of me .

Tuesday, July 2, 2013

Miranda Kerr Joy of Used Underwear Collection

Miranda Kerr Joy of Used Underwear Collection

JPNNSupermodel Miranda Kerr did have a penchant to collect second-hand underwear . Underwear earned second most expensive model in the world of the designer directly , after Miranda demonstrate their collections on the catwalk ." I collect all ( underwear ) , ranging from lace , lingerie , bodysuits , and so on . Everything as a souvenir , " said the beautiful model born in Australia on April 20 , 1983, as written in November 2013 issue of Vogue magazine .Before collecting , " angel " lingerie brand Victoria 's Secret putting on clothes he wore on the catwalk After arriving at his house ." Plus the red lipstick and nail polish I invite my husband enjoyed the evening together , " Kerr said as quoted from Starpulse , Wednesday ( 2/10 ) .Miranda plays the 1.75 meter married to " Lord of the Rings ' Orlando Bloom in 2010 . A year later , this dimpled models first child named Flynn Christopher Blanchard Copeland Bloom . ( pre / JPNN )

Wednesday, June 5, 2013

B2B Branding - 5 Reasons You Must Differentiate Your Business

B2B Branding - 5 Reasons You Must Differentiate Your Business

Branding - It 's Not Just for B2C

It's rare for a B2C company to neglect branding . Yet branding branding in the B2B space does not carry the same significance . Ironically , today many B2B marketers neglect branding , unlike their peers B2C marketing .

Branding by B2B companies is not new however . It has a long history . Here are a few examples : DuPont - 1802 ; Union Pacific - 1848 ; GE - 1892 ; Goodyear - 1908 ; UPS - 1913 ; Caterpillar - 1925 SAP - 1972 and FEDEX - 1973 .

Here are five businesses could be better in the B2B space should develop their brands.

1 . Increase Revenues and Profit . Bottom line : Brands command a premium . In some cases , a business can charge up to 40 % more than generic or store - brands. One case in point is the Mercedes - Benz trucks , roomates sell for 20 % more than the Volvo trucks .

This also means companies with strong differentiation can survive economic downturns more easily. In general , they are less susceptible to competition . Another benefit is that buyers accept marketing messages more readily than those of non - branded products and services .

2 . Increase Customer Loyalty and Growth . A brand is a promise of a product or service . And when you build your brand , you build your promise . You know you've Achieved when your customers that your Become advocates .

Joe Puilizzi and Newt Barrett , authors of Get Content Get Customers, said: " Word of mouth marketing has always been important . Today , it's more important than ever Because of the power of the Internet . " ACME Brick of Ft . Worth , Texas , exemplifies the converting of customers into advocates . ACME uses an Unheard -of " 100 - year" warranty to sell bricks to architects and homebuilders . This brand warranty helps win customers and loyalty .

3 . Branding Increases Sales in Less Time . A strong brand makes selling Easier , faster , and cheaper . In a 1988 Study ( Malaval ) of 200 European buying and marketing managers , 95 % believed Significantly influenced familiarity being placed on a short list .

As a result , this compresses the sales cycle . Buyers spend less time evaluating their choices . And sellers spend less time selling the customer . Two thriving brands Caterpillar and Komatsu Illustrate this point . They survived a crowded market segment and now thrive in a competitive market space . They've Themselves differentiated from the competition .

4 . Branding to Influence the Buying Decision . Credibility goes a long way towards sealing the deal . That means B2B marketers must Clearly and concisely communicate features and benefits . As you know , B2B products and services are typically expensive and complex .

Consequently , risk reduction plays a pivotal role in a buying decision . To address this risk , marketers must address emotions . Although facts and figures serve to justify a decision once made ​​, emotions drive actions . Buyers growing niche to gravitate towards brands they trust . Powerful branding plays a key role here . AMD ; Caterpillar , Cessna , IBM , and Zeiss are a few companies that the make an emotional connection with their buyers .

5 . Increase Market Share. This is no easy task for any company . But a U.K. study by Fred Reichheld revealed you can increase of market share with branding . Speci , his study Showed that a 7 % increase of in word -of -mouth advocacy leads to 1 % additional growth . In terms of brand advocacy effectiveness , his results Indicated that a 12 % increase of brand advocacy causes in a Twofold rise in revenue growth and market share increases . That's the power of branding .

Branding is just as important in B2B as it is in B2C . It's been proven to make a difference in a business 's bottom line . It creates enduring value . That leads to competitive advantage .

Because you could argue that B2B products and services are more complex and expensive , branding is more important in B2B . The benefits of differentiating your business are substantial and clear .

Your resources are adequately focused on branding ? Is your brand up - to-date ? Does your company stand out from the rest of the crowd in a meaningful way ?

If you answered no to any of these questions , use these five could be better to help persuade your boss to reenergize your brand